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What is targeted advertising?

Targeted ads on Facebook

Facebook advertising is a way of promoting a brand, goods and services through a multimillion-dollar social network, because 1.5 billion people use it every day.

Advertisements are integrated in the feed, stories or among contacts in the user's messenger. Facebook provides huge opportunities for targeting, so that you don't run ads on everyone in a row, but adjust it so that you attract leads as close as possible to your target audience.

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Targeted ads on Instagram

Instagram promotion is suitable for almost any business area or product category, here you can find an audience for a business from almost any niche.

With the help of advertising on Instagram, you can increase the sale of products or services, find new customers, create a positive brand image. In addition, it is possible to develop a company on Instagram even in the absence of a physical store and website.

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What tasks does targeting from social networks solve?

An effective
sales channel
Quick start
of advertising
Increasing
customer loyalty

Advertising destinations

Site
Application form in social networks
Messenger
Direct
WhatsApp
Calls

Stages of advertising

Stage 1. Project preparation
We are preparing everything to set up advertising
  • We get access and configure billing
  • Preparation of the Ads Manager advertising cabinet
  • Installing the pixel on the site
  • Site domain verification for Facebook
  • Setting up goals and events in the Events Manager
Stage 2. Setting up advertising campaigns
Analysis, preparation and adjustment of advertising campaigns
  • Analysis of social network pages, landing page.
  • We analyze the content and landing pages of competitors, their advertising
  • After studying all the information, we choose an advertising strategy
  • Preparation of creatives for advertising
  • Directly create and configure advertising campaigns (audiences, ads, etc.)
Stage 3. Running and testing ads
We run ads, we get the first results
  • We monitor, analyze, adjust advertising campaigns and announcements every day
  • Analysis of the effectiveness of advertising campaigns, preparation of new solutions to increase dynamics
  • We prepare a weekly and monthly report

Rates

The advertising budget consists of 2 parts: the cost of services and the budget for impressions
What is the budget for targeted advertising?
The budget is the amount you are willing to spend to display your ads to people. Each project should be considered separately, taking into account objectives, audience, product, etc. There is no minimum budget that fits all. But from experience, it's usually at least $10/day.
What does pay per impression mean?
The average cost per 1,000 ad impressions (CPM) for social media users. The CPM is calculated as the ratio of the total amount spent to the number of impressions multiplied by 1,000. For example, if you spend $50 and get 10,000 impressions, the CPM is $5.
Small and medium businesses
B2B and B2C services
Online stores
E-commerce projects
Services/marketplaces
Online projects
Foreign projects
Services/E-commerce - USA, Europe

Get expert analysis before you promote

  • Consultation of our specialist
  • Expert's opinion on your project
  • Project promotion strategy
  • Offer with promotion cost



    Companies we have worked with

    View all

    Our promotion cases

    SEO case
    Ukraine, Great Britain - official website of Nemiroff
    View case
    SEO case
    Ukraine - online hookah store
    from 300 to 20K organic traffic View case
    SEO case
    UAE - perfume website
    x2.3 organic traffic View case
    SEO case
    Canada - condominium management services
    300% increase in traffic View case
    All cases

    Work algorithm

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    Transparent pricing

    The amount of work - hourly (programmer, copywriter, content manager and links) is calculated and paid separately.

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    Traffic guarantees specified in the contract

    All our obligations are prescribed in the contract, which we agree on before the start of joint work. Before you order website promotion, you will receive all the details of the project.

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    Working with your or our implementation team

    If you have your specialists (programmer, copywriter), then we work with them. If not, then we are guarantee, that we select them for your project.

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    All conditions are fixed in the contract

    Obligations are prescribed in the contract, which we reconcile before starting to work. Before you order a website promotion, you will receive all the details of the project.

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    Project open costs

    You can directly pay for specialized specialists who will be connected to the project and separately pay for links.

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    Extended reporting

    We provide a simple and understandable report on each completed task (terms of reference, analytics, conclusion, etc.).

    About our experience

    Our clients:
    54%
    online store owners
    32%
    B2B and B2C services
    14%
    online services

    From small and large online stores to medical and educational services, marketplaces.

    The medicine
    Treatment abroad, online pharmacies, medical centers
    Auto
    Auto parts, tires, auto accessories, car repair
    Services
    Legal, logistics, tender support, consulting
    Production
    Manufacturers: metal products, building mesh and more
    IT projects
    One Inbound Marketing is not enough.
    Education
    Online/offline courses in different areas: learning languages, accounting.
    Медицина
    Лікування закордоном, онлайн-аптеки, медичні центри
    Авто
    Автозапчастини, шини, авто аксесуари, ремонт автомобілів
    Послуги
    Юридичні, логістичні, тендерний супровід, консалтинг
    Виробництво
    Виробники: виробів з металу, будівельна сітка та інше
    IT проекти
    Одного Inbound маркетинг недостатньо.
    Освіта
    Он/оффлайн курси різних напрямків: вивчення мов, бух. облік

    Get expert analysis before you promote

    • Consultation of our specialist
    • Expert's opinion on your project
    • Project promotion strategy
    • Offer with promotion cost



      What clients say about us

      Reviews

      Q&A

      What do you pay for in Facebook/Instagram advertising?
      Cost per clic (CPC) means you'll pay when someone clicks on a link in your ad. Cost per mille (CPM) - Pay each time your ad is shown, based on the cost per 1,000 impressions.
      Where will the ad direct, to the site?
      - account profile in social networks; - website; - lead form; - direct; - messenger; - in some cases whatsapp; etc.
      What are the advertising options?
      - banner (image); - video; - ring gallery of goods; - slide show; - a post on Instagram or Facebook; etc.
      How much does targeted advertising cost?
      The budget for promotion is established based on the specifics of your business niche, goals, growth in recognition and sales, region, and many other factors.
      When can I see the result?
      Targeted advertising allows you to receive applications and sales almost immediately. We need 7-14 days to prepare the advertising cabinet and advertisements, there are exceptions when our specialists agree on deadlines of up to 7 days.

      Get expert analysis before you promote

      • Consultation of our specialist
      • Expert's opinion on your project
      • Project promotion strategy
      • Offer with promotion cost



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